The Sales and Marketing Dead Fly Discount

Few months ago I had a rather interesting sales and marketing adventure at a local restaurant.

The short version of the story is, I went to a new bistro in town for a takeout cheeseburger, opened it up, and found a scraggly “deep fried” fly sitting neatly next to it, as if it were but an innocent parsley leaf.

And, believe it or not, we recently went back there.

Actually, my wife did. (I’ll never go back. Ugh.)

Turns out her love for good fish (which they are known for) trumps even the fly incident.

Why am I telling you this?

Because when she called her order in, she made sure to speak with the owner and re-tell him the fly story from before (his reaction last time was, “Oh, that’s a first”, with no apology or so much as a gesture to make it right).

And this time, he DID apologize.

In fact, he said my fly story had gotten around town and he’d spent a bunch of money putting things in place to make sure it never happened again. And to try to make up for it, he even gave her a discount on her order that day (what I now call “the dead fly discount”) to boot.

Anyway, long story short… she tried the fish.

And she LOVED it.

And despite the owner falling FAR short of what he SHOULD have done to make the situation right (in my opinion), she’s gone back there every Friday since — 3 times in a row now. Even with that whole fly fiasco fresh in her mind. And even with me making obnoxious fly jokes with every bite.

OK, so what’s the moral of the story?

Probably there isn’t one.

Except that, maybe an excellent product really WILL cure a lot of business “sins” after all. Even the nasty ones that’d normally get you run out of town.

Just a little food for thought.

New Vistas For Marketing Job Boards

Marketing is separate job discipline that requires special training, and one of the most efficient ways of filling vacancies in marketing positions is advertising on marketing job boards. The advantage of using marketing job boards, is that they not only present job opportunities for marketing professionals, but that they can also help to shape the way marketing is done. In addition to helping employers fill vacant marketing jobs, they can help candidates who are looking for new opportunities in the marketing sector. They can enable both active and passive job seekers to find jobs with relative ease.

Marketing is one of the functions of any business that can easily be neglected but always maintains top priority. It is multi-disciplinary and evolving to include new functions that did not exist until a few years ago. Employers of any organization, in almost any industry, can advertise their vacant marketing jobs on marketing job boards, while those looking for jobs in marketing will have easy access to all the open positions in a central location. The convenience eliminates the need to spend hours searching for jobs in marketing, as users can have access to advances search capabilities that allow job-seekers to choose jobs that appeal to them personally. Jobs can be listed by categories or disciplines, and you can also discern which disciplines hold more promise or potential.

The Human resources department of many organizations will contract the use of recruiting firms, that may then post the vacancies on marketing job boards in order to attract the most suitable candidates. All of the details that are associated with the position will also be published with the advertisement, and readily available to applicants who may then determine if the position suits their requirements.

A very convenient benefit to job seekers is that many of the larger corporations will publish information on the net. The information may sometimes include the contact information of hiring managers to allow direct contact to those who may be responsible for making hiring decisions.

The information is also made available continually, and contact may be easy as sending an email or a telephone call. The reach of the Internet world wide, and jobs can be listed in almost any geographic location. The variations and options are unlimited. It is possible to live in one location and cover a territory that is hundreds or even thousands of miles away, provided that other challenges are overcome. The technology to overcome challenges such as differences in time zone is already available as communications can be pre-recorded and re-played at convenient times.

It may also be possible for organizations to recruit the best candidates, from any location, and with the promise of telecommuting, the distance is quickly becoming irrelevant. Because all information is publicly displayed, the competition that is introduced into the process can benefit both the worker and the employers.

Employers can determine if the compensation that is offered for the position is comparative to similar positions from the competition, and can adjust the packages as needed, in efforts to retain the best employees, while candidates can gain bargaining leverage by comparing advertised vacancies for which they may be suitable.

Social Marketing Jobs

Social marketing jobs have become more popular in recent years. The popularity of social media web sites have caused businesses to include jobs in social media marketing. Traditionally, jobs in marketing focused on print, television, and radio ads. Marketing professionals used these mediums to influence the buying behavior of targeted markets.

Corporations are discovering that social marketing is less costly and quite effective. People tend to buy products based on recommendations from friends and family. There is a trust factor that plays heavily into the buying behavior of consumers, so marketing professionals can target the captive audience on the internet.

Studies show that people are spending more time online than ever. There are billions of users on the internet, and this number continues to grow every day, so the potential market is enormous. In addition, many forums are developing around certain interests, so this leads to a captive audience that is interested in certain activities and products. This is the perfect environment for a marketer. Jobs in marketing depend upon the professionals being able to reach and influence their target audience. The internet has made this easier in some ways.

Social marketing also includes brand and reputation management. A company must pay close attention to what consumers are saying about their products and services. One person having a negative experience can negatively affect the public perception of a product or service; thus, social media professionals have a duty to effectively manage the brand of their clients.

Also, social marketing provides an environment where consumers can communicate with companies. This communication line opens up a direct method of active dialogue. Customers can critique products and services, and the corporation can use this market research to improve their products and services.

For example, one company recently changed their logo. Consumers were vehemently opposed to the change, and ultimately, the company changed back to the old logo. Customers were very unhappy with the change, and this company realized that they should have done more market research before making a change of this nature.

This type of social interaction between consumers and companies is important. The internet is a excellent way to exchange large amounts of information immediately. Information can reach people around the world within a few seconds. This type of marketing is cost efficient, and marketers are able to track the effectiveness of their marketing campaigns. They can see the direct effect that a social marketing campaign has on the sales of a product or service. Also, a campaign can be adjusted quickly if it is not effective.